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Idea Management: How Does It Work?

30.07.2014
Sean Macentee https://www.flickr.com/photos/smemon/

What is it that you want to change about your business? Do you want to introduce breakthrough products or services? Game changing revenue growth? Dramatic reduction in overheads? Every business wants the same. Then what is stopping you or others in the industry from achieving this? It is the scarcity of new ideas!

A small to medium sized organization can have only a limited number of employees – say 50. Out of those 50 employees, only a handful works in R&D where new ideas and concepts originate. The rest work in several different departments, and even though they might have interesting ideas for business growth, they don’t have a platform to suggest those ideas. Enter idea management software.

In simplest terms, idea management is the management of ideas. Although the common notion is that idea management software helps gather, analyze and implement ideas from within an organization, the benefit of brainstorm software like WE THINQ is that it becomes the gateway to import ideas from bright minds from all over the world. Imagine not 20, 30 or 50 people contributing ideas, but thousands or even millions of experts and professionals suggesting how you can make your business better – and that too in a short time at a minimal cost. How incredible does that sound! Let’s take a brief look at the concept behind WE THINQ:

Have a Real Time Conversation

Having a suggestion box at your office does not allow you to have a proper conversation with your employees or effectively compare different ideas. Alternatively, idea management software allows the participants to pitch and discuss ideas amongst themselves in a protected environment and give feedback and opinion.

Choose the Best Idea

The main aim of idea management software is to choose the best ideas from a pool of millions of expert opinions. Configurable options and intelligent data analysis tools help compare different ideas and display the project status at all times.

Proactively Solve Problems

Challenges persuade you to seek a solution for a problem before it becomes a major issue. Brainstorming software like WE THINQ not only helps address the current issues a business might be facing, but also provides a platform to discuss anticipated issues. When employees and other participants see that a business is actually considering and implementing their ideas, it encourages them to do beyond just damage control – it encourages them to become proactive.